Why individuals switch to using mobile payment: A migration-theoretic, empirical study

With mobile payment, individuals can buy goods and services through the use of a mobile device and wireless technology. Still, although the usage of mobile payment provides several advantages, such as a more convenient and faster paying-process, it is hardly used. Individuals rather stick with their current payment method, such as cash, EC card or credit card. In this study, we therefore try to find out, what factors would bring individuals to switch from their current payment method to mobile payment. We rely on the pull-push-mooring framework to depict the migration process from the current payment method to mobile payment. The results prove that dissatisfaction with the current payment method has a rather low influence on the intention to switch to mobile payment in comparison with other factors such as perceived usefulness or alternative attractiveness. Furthermore, switching costs have a negative influence on the intention to switch to mobile payment.